COURSE OVERVIEW.
The role of Corporate Communications and PR professionals is increasingly pivotal and integral to the sustainability of an organisation’s reputation. Reputation and credibility can impact on your organisation in a myriad of ways. Corporate Communications & Strategic PR is a comprehensive and practical course that has been designed to boost and sharpen your communication and media relations skills to strike a chord with the expectations of your organisation’s stakeholders and various publics.
COURSE MODULES
- Communication and Culture
- Strategic Internal Communication
- Strategic PR Management
- PR strategy and Planning Campaigns
- Crisis and Issues Management
- Reputation Management
- Change Communication
- Handling Media Interviews
- Effective Media Relations
- Social Media
- Stakeholders Engagement
- News letter Writing and Magazines
- Writing for Impact and Creativity